together or alone?

 

The New Yorker's cover story

final presentation

Direct Research_final

View more presentations from Marina Brant.

"Disconnect to Connect"

Add campaign for Thai phone company Dtac. The concept "disconnect to connect" encourages the audience to pay attention to the real world in order to be really connected to people.

outline

1.     Introduction / Overview
The channels of personal communication (brief history)

Social media and technology on people’s daily basis communications

2.     Connection vs Conversation
The urge of being connected

The changes in human behavior

The negative responses

3.     Constructing selves

The unconscious mind

The importance of the relationships

4.     Designing Behaviors

Technological habits

How to stimulate new human behaviors

Optimizing human relationships

5.     Conclusion and Further Questions

new hypothesis

This thesis presents the hypothesis that people can use of technology to strengthen their relationships in real life. The desire to accumulate as much information and accomplish as much tasks as possible stimulates an overdependence on mobile devices and a lack of attention to human relations. The prevalent existence of the digital world enables people to edit their thoughts and personality, giving less space to emotional responses and the unconscious mind to act. Such a hypothesis opens the demand of a digital interaction that would encourage people to intensify their connection to the real world, activating better their unconscious and development into prepared characters for life.

"Alone Together"

Sherry Turkle defends on her newest book - summarized on hers TED Talk, that social media is confusing our idea of authentic communication.
She is a professor in the Program in Science, Technology and Society at MIT and the founder and director of the MIT Initiative on Technology and Self.

thesis hypothesis

This thesis presents the hypothesis that contemporary life’s rhythm is exponentially faster and more dependent to immediate responses. Specially in big urban centers, anxiety drives people’s routines and acts and is supported by tech. advances such as smart phones and tablets. The desire of accumulate as much information and accomplish as much tasks as possible stimulate a “time optimization mode”, which overcasts the satisfaction of “slow-cooked” thoughts. Letting time marinade ideas in the unconscious acts on the creation of deeper roots and meanings. The unconscious mind, despite being underestimated, is a much stronger tool/media to lifetime accomplishments. Such a hypothesis opens new objectives for messages, in which both rhythm and meaning absorption should be satisfied. Creating a communication method that pursues balance between maturation and instantaneity.